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All About Us


Urban Baby Runway, an online children's boutique owned and operated by a mother, was launched in June 2006, much to the delight of lovers of child fashion around the United States. However, it was a year prior that the seed was planted when a hip Baltimore mommy named Cara gave birth to her beautiful baby boy, Julian.  Cara's entrepreneurial creation stemmed from a love of all things baby and a desire to keep her mind active while shifting careers to being a stay-at-home parent.  

Being an exclusively online store, Cara enjoyed time at home during the day with Julian, while growing the website and merchandise offerings at night.  Over the next eight years, Urban Baby Runway grew quicker than little Julian, and its popularity spread across the laptops of trendy moms throughout the country.  With the demands of the store ever-growing, Cara made the decision to sell the business to a mommy blogger she had come across several months back. 

And so, in July of 2013, I became the proud new owner of Urban Baby Runway.  With the support of my two beautiful children, Keller and Maren, and a loving husband, Jason, I am excited to take over where Cara left off.  As a stay-at-home mother as well, I will strive to continue offering trendy/fashionable baby clothes and accessories for you to browse and purchase. 

My educational background is in fashion design/apparel merchandising, and my two passions in life are my children and fashion; therefore, the purchasing of Urban Baby Runway seemed to be the path the Lord was gently nudging me to undertake.  As a merchandise buyer, I will not offer clothing or accessories on the website that I too would not want my children to wear. 

Please feel free to email or simply follow us on one of our social media sites as I always love to hear the feedback!

With love,